As you rebuild your business, drive more bookings and revenue with OpenTable digital marketing. Last year, diners made 805 million searches to discover restaurants on OpenTable. Get seen by guests who are searching to dine out again by boosting your restaurant in OpenTable search.
Head to the top
Get in front of guests by showcasing your restaurant in select spots on OpenTable search using Promoted Results
- Cast a wide net or target those who are most valuable to your business such as first-timers, locals, or out-of-towners
- Create a single-day campaign in seconds using the OpenTable iOS app to fill no-shows or cancellations
Jump up
Get seen by guests by amplifying your restaurant to a higher position in OpenTable search using Custom Promotions
- Maximize capacity during hard to fill shoulders
Move up and reward
Give loyal OpenTable guests an extra incentive to dine at your restaurant while moving up in OpenTable search using Bonus Points
- Motivate guests to book during off-peak time slots by offering up to 10X their normal Dining Rewards points
- Get seen by more guests by appearing in Bonus Points search filters on OpenTable’s website and app
OpenTable is like a wingman helping me drive that cover count up…the marketing they do is like having two or three more people sitting in our office.
Dan Simons
Founding Farmers
Washington, D.C.
You’re in control
- Know your marketing ROI. Pay-per-seated guest only, never per impression or click. You don’t pay for no-shows or cancellations.
- Control your spend. Manage your budget and adjust it as needed. Track your performance through clear and transparent reporting available 24/7.
- Make changes at any time. Set your days and shifts and adjust them when needed. Pause and restart at any time. Manage campaigns on-the-go from your iPhone.
Start a digital marketing campaign.
Contact a marketing specialist to assess your business needs, discuss your goals, and to put marketing plans in plan.
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Source:
OpenTable search data for discovery searches across OpenTable desktop, mobile web, and apps between June to November 201924/7 bookability for guests through your digital properties, OpenTable, and our 300+ affiliate partners.
Offer waitlist in-house or online, and easily manage the door with wait quote suggestions and table-ready texting.
Maximize seatings and streamline service with smart table assignments and server section management.
Custom tailored for your restaurant, robust inventory settings help you maximize your books and control the flow of your dining room.
Snag last-minute bookings and avoid double or overbooking with reservation inventory that is always up-to-date and available.
Individual, customizable tool for restaurants to manage their presence on OpenTable, enabling diners to book and learn vital information (location, menu, photos) about your restaurant.
Individual guest profiles with tagged diner preferences and notes.
Gain visibility for your restaurant with digital advertising in front of our diner network of millions.
Aggregate, manage and analyze your reviews in one place across the most popular review sites and custom post-dining surveys.
Make custom surveys available to your guests and get direct feedback about their experience to take action on with your team.
Offer, manage, and sell a full range of customized dining experiences, like tastings, classes, and special menus, all in one place.
Accept online orders and pay at the table as well as for takeout and delivery.
Connect your POS with OpenTable so you can keep track of revenue, get order insights, and enable auto-table statusing to speed up turn times and seat more guests.
A network cover is a cover in a reservation booked through the OpenTable website or app. Each seated guest in a party is a cover, so a party of four is four covers. With OpenTable, you get access to a network of millions and only pay for seated diners, never for no-shows or cancellations.
Trigger automated emails based on guest visit preferences and measure your ROI with campaign performance tracking.
Identify and recognize guests according to their behavior and preferences, from average spend to most ordered items.
Automatically generate robust, individual guest profiles to better understand preferences and meet their needs.
Get an objective, holistic view of each server’s overall performance in terms feedback, cover, and check averages.
Aggregate, manage and analyze your reviews across the most popular review sites in one place and create custom post-dining surveys.
Get in touch and stay in touch with guests about their visit from one central place the whole team can consult.