Attract guests
Drive loyalty
Gain insights
Keep the diners coming
Great hospitality doesn’t just start at the door, it starts when people first discover you.
- Gain access to OpenTable’s global diner network.
- Take bookings directly on your own sites and apps at no additional cost.
- Bring in valuable guests when you need them most by running a digital marketing campaign on OpenTable.
- Reach locals, out-of-towners, and even first-timers by starting a targeted campaign.
- Enable your concierge to book and manage reservations on behalf of your guests.
- Pay only for seated guests, understand the source of your reservations, and measure your marketing ROI.
Learn about our marketing solutions for hotels and restaurants
Deliver hospitality with a personal touch
Create experiences that’ll keep guests coming back for more.
- Personalize service with guest details at your fingertips.
- Get mobile app notifications, so you never let a VIP slip by.
- Manage guest feedback — and your reputation — all in one place.
- Turn your guests into regulars with automated and targeted emails.
Connect your guest and reservation data
Get a comprehensive view of your guests and their dining experiences with you.
- Build robust profiles to recognize, surprise, and delight each guest.
- Understand past experiences and spend with POS integration — included at no additional cost.
- Share guest data — like preferences, notes and visit history — and make bookings across your property to deliver a consistent, first-class hospitality experience.
- Integrate your OpenTable guest data with your reporting, marketing, and loyalty systems using our APIs.
24/7 bookability for guests through your digital properties, OpenTable, and our 300+ affiliate partners.
Offer waitlist in-house or online, and easily manage the door with wait quote suggestions and table-ready texting.
Maximize seatings and streamline service with smart table assignments and server section management.
Custom tailored for your restaurant, robust inventory settings help you maximize your books and control the flow of your dining room.
Snag last-minute bookings and avoid double or overbooking with reservation inventory that is always up-to-date and available.
Individual, customizable tool for restaurants to manage their presence on OpenTable, enabling diners to book and learn vital information (location, menu, photos) about your restaurant.
Individual guest profiles with tagged diner preferences and notes.
Gain visibility for your restaurant with digital advertising in front of our diner network of millions.
Aggregate, manage and analyze your reviews in one place across the most popular review sites and custom post-dining surveys.
Make custom surveys available to your guests and get direct feedback about their experience to take action on with your team.
Offer, manage, and sell a full range of customized dining experiences, like tastings, classes, and special menus, all in one place.
Accept online orders and pay at the table as well as for takeout and delivery.
Connect your POS with OpenTable so you can keep track of revenue, get order insights, and enable auto-table statusing to speed up turn times and seat more guests.
A network cover is a cover in a reservation booked through the OpenTable website or app. Each seated guest in a party is a cover, so a party of four is four covers. With OpenTable, you get access to a network of millions and only pay for seated diners, never for no-shows or cancellations.
Trigger automated emails based on guest visit preferences and measure your ROI with campaign performance tracking.
Identify and recognize guests according to their behavior and preferences, from average spend to most ordered items.
Automatically generate robust, individual guest profiles to better understand preferences and meet their needs.
Get an objective, holistic view of each server’s overall performance in terms feedback, cover, and check averages.
Aggregate, manage and analyze your reviews across the most popular review sites in one place and create custom post-dining surveys.
Get in touch and stay in touch with guests about their visit from one central place the whole team can consult.