Dining is Back | OpenTable for Restaurants

Capture the attention of eager guests by offering your waitlist online.
Take advantage of the universal love for al fresco dining by adding outdoor tables to your floor plan.
Drive bookings with an OpenTable boost campaign or by offering extra loyalty points when you have seats to fill.
Target travelers or last-minute bookers to capture pent-up dining demand.
Engage hungry diners—reminding them of Taco Tuesday or your new bar—when you connect your email marketing tools with OpenTable.
Track reservations and revenue from your digital and social channels—including Google Ads, Facebook and Instagram Ads, email, landing pages, and your website.

Over 30 practical ways to market your restaurant without eating up revenue …read more

Easy tips to get your restaurant seen online, across your website, social media, and more …read more

What to consider when choosing a channel and how to measure a paid campaign’s success …read more

Maximize new and growing demand by adjusting your floor plans and shift settings.
Seat every guest possible: review and fine-tune turn times.
Get in more turns—and set guest expectations—with dining time limits.
See how neighboring restaurants are doing with benchmark reporting.

5 ways to operate your business better, from turn times to party sizes and more …read more

Data on market-level and neighborhood-level reservations, plus diner sentiments …read more

Changes in how restaurants manage guests and operations, build teams, and delight diners …read more

Reduce no-shows and late cancellations with ticketed reservations, deposits, or credit card holds at booking.
Get your POS talking to OpenTable so you can keep track of revenue—plus enabling auto-table statusing helps you speed up turn times and seat more guests.
Earn more revenue when you offer meal kits, grocery items, or merch with takeout.
Remind guests that they can support your restaurant by buying gift cards to use in the future.

The ripple effect diners set off when they bail on a dinner reservation…read more

4 ways to identify what’s working, what’s not, and make improvements…read more

How a different business model brings guaranteed revenue and a way to test ideas…read more

Go the extra mile on your OpenTable profile— update menus, takeout, and delivery availability, select applicable cuisine types, and upload photos that showcase all your restaurant has to offer. Don’t forget to highlight your safety precautions, too.
Use QR codes for contact-free sharing of menus, safety precautions, contact tracing surveys, and more.
Monitor guest feedback to celebrate successes and respond to concerns across all the channels that matter to your restaurant—such as Google, Facebook, etc.
To understand what’s working and what’s not, get as specific as you want with custom post-dining surveys.
Customize and resend booking confirmations to keep your guests in the know before every reservation (remember: OpenTable automatically confirms reservations through text and email)

As contactless becomes the way of the future, find ways to make QR codes work for you … read more

How restaurateurs from coast to coast have adapted their operations to al fresco … read more

How photos can lead to a higher conversion rate, and tips to improve your photos … read more

Stand out—offer special menus, live music and one-time events as Experiences.
Turn guest preferences into personalized service with detailed pre-shift reports and robust guest profiles.
Turn up the charm and recognize guest loyalty with unique moments to keep them coming back.
Stay connected beyond the four walls of your restaurant with tailored guest emails.
Offer a special takeout menu with fun options like DIY meal or cocktail kits.