QUARTERLY DINER INSIGHTS
More than 23,000 diners told us how they’re planning to dine out for the holidays, what they’re craving most, and what they’d like to see in the new year.
As we enter the busiest season for restaurants, we asked people how they’re dining out and looking to celebrate the holidays. They want truly memorable experiences, whether in a restaurant or from the comfort of their home.
Meeting increased demand while dealing with staffing shortages, supply issues, and regulations requires efficient operations. Tapping into diner insights helps restaurants make decisions about how to have the biggest impact, plan ahead, and make sure seats are full.
In October 2021, over 23,000 diners across the U.S. and Canada shared what they want and how they plan to celebrate the holidays.
Get the insights along with practical tips you can use, including—
We hope these insights—as well as the daily updated data on our State of the Industry hub—give you the information you need to help your business thrive and make up for lost time.
Take a look at the results from our past surveys:
Q3 2021: Capitalize on the surge in diner demand
Q2 2021: Summer is here, dining is on
Q1 2021: What diners expect in 2021
Q4 2020: What diners expect during the holidays and into 2021
Q3 2020: How people feel about eating out again
Fill out the form to download the insights. By submitting the form, you agree to receive email marketing communications from OpenTable about news, events, promotions, and monthly newsletters.
By clicking Download Now, you also agree to our Privacy Policy.
24/7 bookability for guests through your digital properties, OpenTable, and our 300+ affiliate partners.
Offer waitlist in-house or online, and easily manage the door with wait quote suggestions and table-ready texting.
Maximize seatings and streamline service with smart table assignments and server section management.
Custom tailored for your restaurant, robust inventory settings help you maximize your books and control the flow of your dining room.
Snag last-minute bookings and avoid double or overbooking with reservation inventory that is always up-to-date and available.
Individual, customizable tool for restaurants to manage their presence on OpenTable, enabling diners to book and learn vital information (location, menu, photos) about your restaurant.
Individual guest profiles with tagged diner preferences and notes.
Gain visibility for your restaurant with digital advertising in front of our diner network of millions.
Aggregate, manage and analyze your reviews in one place across the most popular review sites and custom post-dining surveys.
Make custom surveys available to your guests and get direct feedback about their experience to take action on with your team.
Offer, manage, and sell a full range of customized dining experiences, like tastings, classes, and special menus, all in one place.
Accept online orders and pay at the table as well as for takeout and delivery.
Connect your POS with OpenTable so you can keep track of revenue, get order insights, and enable auto-table statusing to speed up turn times and seat more guests.
A network cover is a cover in a reservation booked through the OpenTable website or app. Each seated guest in a party is a cover, so a party of four is four covers. With OpenTable, you get access to a network of millions and only pay for seated diners, never for no-shows or cancellations.
Trigger automated emails based on guest visit preferences and measure your ROI with campaign performance tracking.
Identify and recognize guests according to their behavior and preferences, from average spend to most ordered items.
Automatically generate robust, individual guest profiles to better understand preferences and meet their needs.
Get an objective, holistic view of each server’s overall performance in terms feedback, cover, and check averages.
Aggregate, manage and analyze your reviews across the most popular review sites in one place and create custom post-dining surveys.
Get in touch and stay in touch with guests about their visit from one central place the whole team can consult.